'In recent years, social scientists have come to appreciate what political, religious, and military figures have long known; that stories (narratives, myths, or fables) constitute a uniquely powerful currency in human relationships. . . . And I suggest, further, that it is stories . . . of identity -- narratives that help individuals think about and feel who they are, where they come from, and where they are headed -- that constitute the single most powerful weapon in the leader's . . . arsenal.'
Often what's true for business, is true for the individual. Do you, as a writer, know what your story is? And almost as importantly, where you're going to tell it?
You could use marketing guru Seth Godin's new service Squidoo, for starters. Or maybe your small technical writing business will qualify for a free Microsoft Office Live website?
Technical writing is being slowly squeezed out of it's old niches, and, almost simultaneously, is breaking into completely new ones. My suggestion is to keep your web presence as bleeding edge as the new technologies that you'll be writing about.
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