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Mar13
Find a Niche to Call Your Own
In 1989, I was collaborating on creating an online database that would collect, store and search information from elementary school physical education programs. My partner in this project was a former Olympic medalist from the Czech Republic, who, at the time, was earning an amazing amount of money by consulting with the CEOs of a number of Fortune 500 corporations. When I asked him for some advice about how to steer my own career towards a more profitable course, he said: "Find a niche, and be the best in the world at it."

Today, 17 years later, I'm interviewing a collection of top technology writers for my article on the Top Ten Technology Markets. Among the many questions that I'm asking them is "What's the one piece of advice that you'd offer aspiring technology writers who want to break into these high-paying markets?" One writer wrote back: "Find a niche, and fill it so completely that you're the only one who has expertise in that area."

As technical writers, it seems we too often settle for being generalists. Perhaps we need to specialize more. What do you think?






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I think the issue here is simple. What do you do when you are a niche specialist and the niche goes away?

Without having generalist's skills, your retraining requirements may take so long as to put you out of business.

Alex.

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