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Apr 3
What's More Important for Retention: Interest or Readability?
Most of us would probably say readability, but Kathy Sierra makes the point that it's interest, and by a huge margin!

Technical writers focus on readability by nature. Isn't our primary task to make the complex, simple? But for the documentation to work for the user, i.e., to help the user accomplish the purpose which brought him or her to the document in the first place, we need to write in such a way to as to sustain the reader's interest.

In order to accomplish this, Sierra suggests including more use case studies. Those may or may not be available, but certainly we can come up with real-world examples derived from interviewing our own end users.

Where do you stand on this question: Readability or Interest?

2 Comments/Trackbacks




Hi Jeff, I would agree wholeheartedly that I want a writer to capture and hold my attention. If I were to choose from several "How to" books to learn a new skill, I would choose the one that pulls me in. For instance, I recently purchased a book titled "Down and Dirty Tricks" to learn Photoshop Elements 3. Scott Skelby made what is usually very dry writing into a delight to read and use. Such writers sell to me over others anyday!

>>Isn't our primary task to make the complex, simple?

I think professional technical writers need to let go of this generalization and consider that our primary task is to make complex information accessible. I've seen too many "technical" writers create mountains of step-by-step instructions where a tree of task-based functional outlines would be more helpful. Look at most Micro***t documentation - hundreds of step-by-step how-to's with no context and very poor indexing. The "Dummies" books have probably made someone a fortune thanks to lowest-common-denominator technical writing.

This is what separates the technical writer from the creative writer -- the creative writer creates interest with intrigue; the technical writer builds interest with skill development. As a technical writer, I can't afford to create intriguing mysteries, because I'll lose my audience.

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