
But what's with the lowercase "i" that's been used to name products? Is there some technical secret that Apple designers collaborated with the marketing division to involve this naming scheme?
There's a whole bunch of stuff all over the Internet as to why this is so.
Product naming can be a b*tch really. The "i" character, when used for marketing purposes can represent several things. For one, the character looks like a stick man complete with body and head to symbolize individuality. Again, the whole individuality bit gets brought back with the way "i" can relate to "me" or "my own" or "I own this damn thing."
So now, just like an oversaturation of main road billboards, iProducts are iPopping all over the place.
So what's the next letter?






m, for mobile
Posted by: Mark M | June 13, 2006 3:05 AM | Permalink to Comment