« Manuals in living color | Main | If you're writing about the World Cup ... »

Jun13
"I" is the new "e"
Several years back, the Internet revolution was defined as the "e" revolution where everything that was pen and paper was translated into something untangibly electronic. Hence, eBusiness, eCommerce, eTcetera ...

But what's with the lowercase "i" that's been used to name products? Is there some technical secret that Apple designers collaborated with the marketing division to involve this naming scheme?

There's a whole bunch of stuff all over the Internet as to why this is so.

Product naming can be a b*tch really. The "i" character, when used for marketing purposes can represent several things. For one, the character looks like a stick man complete with body and head to symbolize individuality. Again, the whole individuality bit gets brought back with the way "i" can relate to "me" or "my own" or "I own this damn thing."

So now, just like an oversaturation of main road billboards, iProducts are iPopping all over the place.

So what's the next letter?

related entries


2 Comments/Trackbacks




m, for mobile

You beat me to it, Mark - I was going to say exactly the same thing!

submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Manuals in living color | Main | If you're writing about the World Cup ... »

Advertise

Related Resources

sponsored ads



subscribe


Prefer Email?
Subscribe below-

Enter your Email:


Powered by FeedBlitz What's this?

Current News

Support This Blog

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb

Influencer



SmartTechWriting is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

BrainBasedBusiness

TheInsurancePolicy

MarketingBlurb