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Jun13
"I" is the new "e"
Several years back, the Internet revolution was defined as the "e" revolution where everything that was pen and paper was translated into something untangibly electronic. Hence, eBusiness, eCommerce, eTcetera ...

But what's with the lowercase "i" that's been used to name products? Is there some technical secret that Apple designers collaborated with the marketing division to involve this naming scheme?

There's a whole bunch of stuff all over the Internet as to why this is so.

Product naming can be a b*tch really. The "i" character, when used for marketing purposes can represent several things. For one, the character looks like a stick man complete with body and head to symbolize individuality. Again, the whole individuality bit gets brought back with the way "i" can relate to "me" or "my own" or "I own this damn thing."

So now, just like an oversaturation of main road billboards, iProducts are iPopping all over the place.

So what's the next letter?

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m, for mobile

You beat me to it, Mark - I was going to say exactly the same thing!

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