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Jul31
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 The article illustrates how blogs are small First Amendment machines, where you can write about anything you want. It also mentions this little bit of advice for writers and blogs: For business people and especially copywriters, though, it's important to remember that -- unless you are a celebrity or an unusually talented narcissist -- you won't make any money unless your blog is about your customer, and what they are interested in that would make them want to buy something. |
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Jul29
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Gone are the days of corporate brochures and product catalogues. 3M is an example of this, coming out with safety tips with minimal 3M branding. The reason: Sincere concern! Coming out with marketing content like this helps boost your company's...
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Jul27
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As writers in the tech industry, we often get review units that more often than not have not yet reached retail. Because of this, there is a greater chance that we may get some factual error in product descriptions and...
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Jul26
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Ahh the features race, where all the racers want what every other racer is wearing yet forget about the goal which is to win.As a copywriter, never forget to highlight product features by the REAL benefits they offer. Features and...
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Jul24
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Google, with its vision to bring the world together with all forms of search has introduced an alpha project called Accessible Search, which organizes search criteria based on the needs of the visually impaired: Broadly, Google defines accessible websites and...
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Jul22
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Documentary director Davis Guggenheim opens up about something he did when he interviewed Gore for his famous documentary, An Inconvenient Truth. Guggenheim waited until filming was nearly completed before approaching that terrain [Gore's personal life, which for all kinds of...
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Jul19
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It is no secret that listening to music helps one's mood to write. I myself listen to different sorts of music depending on what I want to accomplish.When I'm doing copywriting for high end products such as real estate, or...
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Jul17
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One of the small annoyances I deal with as a tech editor is when dealers send over a menagerie of review units - laptops, mobile phones - with no technical manual included.Because of this I would have to lazy over...
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Jul14
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Is your technical documentation worth 3 million euros a day?It could be if you work at Microsoft. "The world's biggest software group" was fined 280.5 million euros earlier this week by the European Union for abuse of its dominant position...
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Jul11
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One of the teams in our magazine is composed of our creative director, the editorial assistant, editor in chief and the managing editor (moi!). One of the ways we keep in sync with layout and proofreading is by passing around...
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The University of Arkansas' Online Writing Lab provides some great tips on proofreading. Well, this is really a result of my previous post on starting things in the middle. Proofreading can be a tedious if not boring endeavor. Here's one...
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Jul10
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I found this through the Google blog. It is a letter by 12 year old Alex who writes a commentary on why she loves Google and its services. A very lightheartening read - and a good paper too.Well this isn't...
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It's no new technique to start writing in the middle of things. In fact, that's how good movies usually start - so writing, film - it's all art.When I do product reviews, I rarely start writing with the introduction that...
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Jul 9
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One of the weirdest pieces of advice I give people is to write first, experience later. This especially applies to copywriting for lifestyle angles for products like real estate. A project I did for a real estate resort required me...
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Jul 7
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One of the first things I learned about blogging when I started (way back in the prehistory of 2001 - am I really that old?) was that it's always worth linking to good bloggers; even good bloggers who write about...
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Jul 6
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Though it is still on beta, Gliffy promises an easy to use flowcharting application all with the power of your web browser. In essence, Gliffy is more than just a flow chart creation app. It can create diagrams, pipelines, floor...
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Jul 2
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Followers of Infosyncworld would have noticed that the site has diverted from the traditional essay style for gadget reviews and have started to do more picture essays.The new review style has three components: first, the hi-resolution macro image of the...
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