Devoted to technical writing and technical writers

Ahh the features race, where all the racers want what every other racer is wearing yet forget about the goal which is to win.

As a copywriter, never forget to highlight product features by the REAL benefits they offer. Features and benefits go hand in hand with today's open source marketing consumer that knows more about the product than the company's product manager.

When listing product features, make sure you highlight the true benefits of these features. Do this for most, if not all the important features.