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Jul31
Copywriters should blog about ...?
There has been a study circulating around the Internet making odds and ends of the Technorati state of the blogosphere (i.e. how Japense is the number one blogging language).

The article illustrates how blogs are small First Amendment machines, where you can write about anything you want. It also mentions this little bit of advice for writers and blogs:

For business people and especially copywriters, though, it's important to remember that -- unless you are a celebrity or an unusually talented narcissist -- you won't make any money unless your blog is about your customer, and what they are interested in that would make them want to buy something.

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