SmartTechWriting: August 2006 Archives

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Aug31	The long and short copy Jayvee Fernandez August 31, 2006 Know More: Copywriting 2.0, Copywriting David has illustrated an empirical chart on the times when you should make use of long copy and short copy, pointing out the advantages and levels of relationship the consumer has with the product. If you have really bad eyes, then click here for the full article. Posted at 7:12 PM \| Permalink \| Comments
Aug29	The sacred corporate logo Jayvee Fernandez August 29, 2006 Logitech gives us a very good online example of how corporate logos can be treated very meticulously. Celebrating their 25 years in the peripheral industry, they have been very proud of their innovations in design and quality as well as... Continue Reading Posted at 9:47 AM \| Permalink \| Comments
Aug27	Tip: Use the military as reference Jayvee Fernandez August 27, 2006 I was recently sent a ShieldZone Invisible Shield protector for my Canon 350D camera. What ultimately sold me to the product were two things - the first was the picture of a pen trying to break through the screen protector.... Continue Reading Posted at 6:39 AM \| Permalink \| Comments
	The hard part of writing Jayvee Fernandez August 27, 2006 The hard part of writing isn't scribbling words on a page. The hard part is scribbling words that mean something.- Robert MaselloAuthor Robert Masello advises we burn our journals for creative inspiration. One advice that was given to me a... Continue Reading Posted at 6:31 AM \| Permalink \| Comments
Aug23	The technical writer's journal Jayvee Fernandez August 23, 2006 For writers, burning - oh, well, getting rid of their writer's journal can be a good thing. Sometimes, writers just need to start writing MORE and taking notes LESS. But what about the technical writer? Does he or she keep... Continue Reading Posted at 5:24 AM \| Permalink \| Comments
Aug20	Who reads the product manual anyway? Jayvee Fernandez August 20, 2006 Let's face it. To catch a geek, you need to know how a geek thinks. When was the last time you actually opened a product manual before trying to work that new gadget you bought?If you're the guy who designs... Continue Reading Posted at 9:30 AM \| Permalink \| Comments
Aug18	Technical Writers should burst into song Jayvee Fernandez August 18, 2006 I mean why not, they are people too?I've always found technical manuals with tidbits of comics, poetry and a joke here and there to be the most effective medium of conveying ideas.If you've read Zapp! The Lightning of Empowerment by... Continue Reading Posted at 12:48 AM \| Permalink \| Comments
Aug11	It's a Date! Jayvee Fernandez August 11, 2006 If its one of the things I look for in manuals and online articles (especially those in the realm of technology) it is the date stamp. For stuff online, sometimes I have to try and guess the date by looking... Continue Reading Posted at 6:07 PM \| Permalink \| Comments
Aug 9	Headlines are what they are Jayvee Fernandez August 9, 2006 Ahh the headline. It is like the perfume you smell before you kiss her hand. It is the aroma of that dish before you take a bite. It's what spells the difference from being dugg or not: Apparently some Digger... Continue Reading Posted at 9:49 AM \| Permalink \| Comments
	Apple's link nomenclature Jayvee Fernandez August 9, 2006 This post came about after I made a "wild guess" typing in a product URL for Apple's new Mac Pro.I realized how easy it was to guess URLs for Apple products because they have it plain and simple. For instance:http://apple.com/macprohttp://apple.com/mightymousehttp://apple.com/macbookI... Continue Reading Posted at 9:39 AM \| Permalink \| Comments
Aug 7	Giving advice to the non technical Jayvee Fernandez August 7, 2006 Part of my job is to give tech advice to people who know so little about technology. These would usually span over dinner with friends and family asking me "as a matter of fact" what type of new *insert piece... Continue Reading Posted at 3:00 AM \| Permalink \| Comments
Aug 1	On writing software Jayvee Fernandez August 1, 2006 Matt from 37signals has an interesting piece on comparing writing a book or an essay to writing software. It isn't about how great a program we've written, but how it has been rewritten over and over again to make something... Continue Reading Posted at 8:48 AM \| Permalink \| Comments

« July 2006 | Main | September 2006 »

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Aug31	The long and short copy Jayvee Fernandez August 31, 2006 Know More: Copywriting 2.0, Copywriting David has illustrated an empirical chart on the times when you should make use of long copy and short copy, pointing out the advantages and levels of relationship the consumer has with the product. If you have really bad eyes, then click here for the full article. Posted at 7:12 PM \| Permalink \| Comments
Aug29	The sacred corporate logo Jayvee Fernandez August 29, 2006 Logitech gives us a very good online example of how corporate logos can be treated very meticulously. Celebrating their 25 years in the peripheral industry, they have been very proud of their innovations in design and quality as well as... Continue Reading Posted at 9:47 AM \| Permalink \| Comments
Aug27	Tip: Use the military as reference Jayvee Fernandez August 27, 2006 I was recently sent a ShieldZone Invisible Shield protector for my Canon 350D camera. What ultimately sold me to the product were two things - the first was the picture of a pen trying to break through the screen protector.... Continue Reading Posted at 6:39 AM \| Permalink \| Comments
	The hard part of writing Jayvee Fernandez August 27, 2006 The hard part of writing isn't scribbling words on a page. The hard part is scribbling words that mean something.- Robert MaselloAuthor Robert Masello advises we burn our journals for creative inspiration. One advice that was given to me a... Continue Reading Posted at 6:31 AM \| Permalink \| Comments
Aug23	The technical writer's journal Jayvee Fernandez August 23, 2006 For writers, burning - oh, well, getting rid of their writer's journal can be a good thing. Sometimes, writers just need to start writing MORE and taking notes LESS. But what about the technical writer? Does he or she keep... Continue Reading Posted at 5:24 AM \| Permalink \| Comments
Aug20	Who reads the product manual anyway? Jayvee Fernandez August 20, 2006 Let's face it. To catch a geek, you need to know how a geek thinks. When was the last time you actually opened a product manual before trying to work that new gadget you bought?If you're the guy who designs... Continue Reading Posted at 9:30 AM \| Permalink \| Comments
Aug18	Technical Writers should burst into song Jayvee Fernandez August 18, 2006 I mean why not, they are people too?I've always found technical manuals with tidbits of comics, poetry and a joke here and there to be the most effective medium of conveying ideas.If you've read Zapp! The Lightning of Empowerment by... Continue Reading Posted at 12:48 AM \| Permalink \| Comments
Aug11	It's a Date! Jayvee Fernandez August 11, 2006 If its one of the things I look for in manuals and online articles (especially those in the realm of technology) it is the date stamp. For stuff online, sometimes I have to try and guess the date by looking... Continue Reading Posted at 6:07 PM \| Permalink \| Comments
Aug 9	Headlines are what they are Jayvee Fernandez August 9, 2006 Ahh the headline. It is like the perfume you smell before you kiss her hand. It is the aroma of that dish before you take a bite. It's what spells the difference from being dugg or not: Apparently some Digger... Continue Reading Posted at 9:49 AM \| Permalink \| Comments
	Apple's link nomenclature Jayvee Fernandez August 9, 2006 This post came about after I made a "wild guess" typing in a product URL for Apple's new Mac Pro.I realized how easy it was to guess URLs for Apple products because they have it plain and simple. For instance:http://apple.com/macprohttp://apple.com/mightymousehttp://apple.com/macbookI... Continue Reading Posted at 9:39 AM \| Permalink \| Comments
Aug 7	Giving advice to the non technical Jayvee Fernandez August 7, 2006 Part of my job is to give tech advice to people who know so little about technology. These would usually span over dinner with friends and family asking me "as a matter of fact" what type of new *insert piece... Continue Reading Posted at 3:00 AM \| Permalink \| Comments
Aug 1	On writing software Jayvee Fernandez August 1, 2006 Matt from 37signals has an interesting piece on comparing writing a book or an essay to writing software. It isn't about how great a program we've written, but how it has been rewritten over and over again to make something... Continue Reading Posted at 8:48 AM \| Permalink \| Comments

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