
Apparently some Digger submitted a story about the all too important topic of hot billionaire heiresses (you know, like that Paris Hilton scamp you may have heard of). His submission was essentially ignored, while another Digger submitted the exact same story, wrote a better headline, and scored over 300 Diggs as of the time of this posting. (source)
As a technical writer, how can you make your headline attractive?






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