Devoted to technical writing and technical writers

I have this mantra I recite in my head to get in the mood whenever I do copy. It's something I also tell some of my friends in the publishing industry and it does make a great tagline:

I suck at writing. But I copy really well.

Although we all have our different styles when we do our copy (some can only write past midnight, others need background music, others need to have a granny suit on for inspiration + rocking chair! ) we need to remember that a damn good copy is like a ninja - silent but deadly.

I'd hire a copywriter not because he has this great writing tone, you'd know it was him - I'd hire him because he can mimic just about anyone!