Devoted to technical writing and technical writers

Seth Godin has pointed out the mechanical way of writing a blog post. Do it like this, in order:

• An appropriate illustration,
• A useful topic, easily broadened to be useful to a large number of readers,
• Simple language with no useless jargon,
• Not too long,
• Focusing on something that people have previously taken for granted,
• That initially creates emotional resistance,
• Then causes a light bulb go go off
• and finally,
• Causes the reader to look at the world differently all day long