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Feb 7
Thinking of event titles

A few days ago a colleague was stuck at the office dying for the influx of ideas. Her boss wanted her to come up with a "not conservative, but not over the hedge" title for their event with a consumer IT company. Unless you have a witty way with words (ha! alliteration + 1),  I gave her this advice:

  • Most importantly, know what the purpose of the event is for
  • Secondly, know who your target market is
  • Third, look at the program or sequence of events. That way you will get a good idea as to how formal or informal the event title should be. 
  • Avoid cliche words like "Convergence Reloaded" or "Wireless Freedom" and stick to the basics.
  • Get some fresh air. Grab a burger. It will usually come to you in between savoring the patty and the garlic bun. 

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2 Comments/Trackbacks




Third, look at the program or sequence of events. That way you will get a good idea as to how formal or informal the event title should be.
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Third, look at the program or sequence of events. That way you will get a good idea as to how formal or informal the event title should be.
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