SmartTechWriting: Copywriting Archives

Copywriting Archives

Jan15	The thing with the "-ing" Jayvee Fernandez January 15, 2007 Know More: Copywriting 2.0, Copywriting Compare these two phrases and tell me which is more powerful:"To boldly go where no man has gone before ..." or "Boldly going where no man has gone before ..." If you chose the first, then I may have to agree... Posted at 10:41 PM \| Permalink \| Comments
Dec 1	With great design ... Jayvee Fernandez December 1, 2006 The new trends in copywriting really just make the consumer see two things on your product page:1. Your goal as a company2. What need do they fill for youBut as a business, you may also want to couple great copywriting... Continue Reading Posted at 9:36 PM \| Permalink \| Comments
Nov28	PROPER USAGE: CAN vs MAY Jayvee Fernandez November 28, 2006 sourced by JMJF The word CAN usually implies either “ability” or “possibility” in doing something. The word MAY, on the other hand, suggests a situation wherein one is requesting permission. Example of usage of the word CAN: “One CAN... Continue Reading Posted at 12:55 AM \| Permalink \| Comments
Nov 7	The Magic of SEO, Technical Writing Jayvee Fernandez November 7, 2006 I posted something today in my personal blog about how bloggers are like magicians in some way or another. I "borrowed" a little bit from the trailer spiel of The Prestige (if you haven't seen it, stop what you're doing... Continue Reading Posted at 4:52 AM \| Permalink \| Comments
Oct 8	Copywriters are silent, but deadly Jayvee Fernandez October 8, 2006 I have this mantra I recite in my head to get in the mood whenever I do copy. It's something I also tell some of my friends in the publishing industry and it does make a great tagline:I suck at... Continue Reading Posted at 5:55 AM \| Permalink \| Comments
Sep 7	The secrets of copywriting Jayvee Fernandez September 7, 2006 ... are found in some books recommended by Brian from CopyBlogger.Though scouring the Internet for great books on writing is always an option, Brian has enumerated and justified the reasons behind these books. Check them out.... Continue Reading Posted at 10:19 AM \| Permalink \| Comments
	The long and short copy Copywriters should blog about ...? Write first, experience later Online value of space for writing Advice on the art of KISSing Copywriters copy first Hard sell copywriting for Apple?

Copywriting Archives

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