Copywriting Archives

Jan15
The thing with the "-ing"
Compare these two phrases and tell me which is more powerful:"To boldly go where no man has gone before ..."  or "Boldly going where no man has gone before ..." If you chose the first, then I may have to agree...
Dec 1
With great design ...
The new trends in copywriting really just make the consumer see two things on your product page:1. Your goal as a company2. What need do they fill for youBut as a business, you may also want to couple great copywriting... Continue Reading
Nov28
PROPER USAGE: CAN vs MAY
sourced by JMJF The word CAN usually implies either “ability” or “possibility” in doing something. The word MAY, on the other hand, suggests a situation wherein one is requesting permission. Example of usage of the word CAN:  “One CAN... Continue Reading
Nov 7
The Magic of SEO, Technical Writing
I posted something today in my personal blog about how bloggers are like magicians in some way or another. I "borrowed" a little bit from the trailer spiel of The Prestige (if you haven't seen it, stop what you're doing... Continue Reading
Oct 8
Copywriters are silent, but deadly
I have this mantra I recite in my head to get in the mood whenever I do copy. It's something I also tell some of my friends in the publishing industry and it does make a great tagline:I suck at... Continue Reading
Sep 7
The secrets of copywriting
... are found in some books recommended by Brian from CopyBlogger.Though scouring the Internet for great books on writing is always an option, Brian has enumerated and justified the reasons behind these books. Check them out.... Continue Reading
 


The long and short copy
Copywriters should blog about ...?
Write first, experience later
Online value of space for writing
Advice on the art of KISSing
Copywriters copy first
Hard sell copywriting for Apple?

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